High West Distillery
senior Account manager
In my role as Sr. Account Manager, I owned the client relationship and oversaw every aspect of the program from beginning to end: leading creative brainstorms and client meetings, landscape audits and fabrication partner selection. Developing and overseeing a multi-million dollar budget, leading event contract negotiations and tour routing strategy. Increasing revenue with the addition of tour stops, the design and execution of an expanded content strategy, and by identifying and designing a new strategy to successfully integrate the national Field Marketing and Sales Teams.
the program
The goal was to create a distinctive, mobile tasting experience that told the High West story in a compelling way, energizing backyard whiskey aficionados, connoisseurs and tastemakers alike about the quality, craftsmanship and flavor of the American West. The tour pays homage to Utah’s rail history with a whiskey saloon on wheels: a caboose train car that converts into a bar with a rustic, western aesthetic gleaned from High West’s very own Saloon and Distillery in Park City, Utah. The Whiskey Train provides an unparalleled immersive experience for guests to touch, taste and feel the spirit of High West.
Services Provided
Brand Strategy, Campaign Management, Creative Direction, Fabrication, Mobile Installation, Public Relations, Content Production, Social Media Content & Support, Logistics, Staffing, Training
results
Gold Medal Award Winner, Event Marketer Experience Design & Technology Awards
Increased existing revenue by 25%, secured contract renewal for a second consecutive year with an additional 25% budget increase
168k+ Direct Impressions, 50B+ Total Impressions (incl. physical, digital, print, broadcast)
Spearheaded and developed a program to successfully integrate the national Sales and Field Marketing teams
press
EVENT MARKETER, EX AWARDS | Gold Medal Winner, 2019 Experience Design & Technology Awards
ADWEEK | What Agencies Can Learn From This Ultra Successful Experiential Campaign
EVENT MARKETER | How High West Whiskey Honored Utah Train History with a Portable Saloon
BIZ BASH | On the Road: 17 Eye-Catching Ideas for Literal Promotional Vehicles
BIZ BASH | 10 Best Ideas of the Week
THE SF EGOTIST | Manifold and High West Distillery Get Us All on the Whiskey Train
MEDIA
“Jules goes above and beyond to help drive Whiskey Train success, such as leading calls with our sales team to make sure they are part of the planning process. Our company is big and complex and the team has done a nice job of navigating all of the characters.”
“This team is not just an agency partner - they are part of the High West family. ”
“As a veteran of High West, I truly appreciated Julia’s attention to capturing and delivering the spirit and nature of our brand and experience. She created a truly collaborative environment where all of the component teams worked together to constantly improve the Whiskey Train Tour and deliver an A+ experience to our guests. Julia gets the High West brand and adopted it as her own with all of the passion and focus of someone who had been with us for years.”
“From concepting through execution, I’ve been impressed with the thoroughness of the approach to understanding our needs and offering opportunities to fully leverage our investment in the Whiskey Train. Thank you so much for that attention and care.”