Uber
role
Senior Account Manager
campaign
To celebrate the launch of the Uber Visa card, Manifold converted a double decker bus into a unique elevated dining experience. After the launch in New York City, and a weekend at SXSW in Austin, the bus headed to the West Coast where a team of San Francisco’s finest chefs hosted once-in-a-lifetime meals for a small, invite-only group of Uber power users, frequent riders and media.
To drive awareness and excitement for the new card, two seatings of nine lucky riders and their +1’s were treated to a taste of San Francisco, each day. Different from our previous activations, we enlisted a different chef to celebrate their neighborhood each day.
Services Provided
Creative Direction, Fabrication, Campaign Management, Content Production
results
Event Marketer | Ex Award Winner: Best Mobile Marketing Vehicle, Best Mobile Marketing Campaign
Chief Marketer | Bronze Award Winner: Best Vehicle-Based Campaign
International Academy of Digital Arts & Sciences | Product Launch Finalist
press
MEDIA
